HIGH NET WORTH (HNW): A person whose investible wealth exceeds a given amount.
Working in the luxury industry with exclusive fashion, watch & jewellery houses, we came across many HNW individuals from CEO’s, celebrities to athletes. They came from various backgrounds and different walks of life. However, they shared similar traits which make up the HNW Individual. It has nothing to do with net worth. It is within.
The HNW individual knows what he wants & goes after it. He knows his worth and is not afraid to go his own way. He is authentic, confident, gritty, passionate, driven and a trendsetter. He is a winner. He is you.
Inspired by the HNW individual and subcultures, we wanted to create everyday wear regardless of if you’re going out, staying in or working out.
The HNW individual wears quality, comfort and trendy. We liked this combination and wanted to incorporate it. We wanted clean and refined designs that would be versatile in different environments.
We sat down and began to look at different materials, styles, samples, and colourways. It's vital that we loved what we were designing and would wear it proudly or would never sell it.
The clean and refined designs can be mixed and matched seamlessly with many different types of clothing. The HNW London style will appeal to almost everyone who likes super comfortable everyday wear of the highest quality and wants to look good wearing them.